Created by Francesco Binfaré, the sofa, which is not without reason called the Standard, is recognized as one of the most comfortable in the world, thanks to its ability to provide maximum comfort in any position of the body.
Years of continuous research and improvement have made it possible
EDRA develop:
Infused with the Tuscan spirit and top-notch Italian quality, EDRA furniture embodies unrivaled comfort and versatile, timeless elegance. The company has been creating art-like sofas, chairs, beds and furniture accessories since 1987. The collection of the factory combines innovative technologies and patented inventions, such as the Smart Cushion concept (Smart pillow) or the perfect combination of softness and support - Gellyfoam®.
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Driven by Tuscan spirit and high-standard Italian quality, EDRA embodies superlative comfort, universal and timeless elegance. Since 1987, the company creates art-like sofas, armchairs, beds and furniture accessories, where design meets artistic tradition, high manual expertise and high quality materials. Technology research and patented invention are reflected in The Smart Cushion concept and Gellyfoam® that perfectly combines softness with support.
Iconic EDRA furniture is chosen for both private and public interiors. For years, EDRA has been in the collections of the most important international museums of contemporary art and design, all over the world. The pieces are kept in the permanent collections of the MoMA in New York, in the Centre Pompidou in Paris and the Triennale Design Museum in Milan. Brand actively supports culture and publishes books, its pieces are represented in major art exhibitions and sports events. In the creation of its exclusive and timeless products EDRA collaborates with worlds’ leading designers: Zaha Hadid, Campana Brothers, Francesco Binfaré, Jacopo Foggini, Masanori Umeda, to name just a few.